Don’t hire me (yet)
In talking with many in the start-up market over the past several months, I’ve heard all manner of opinions, from indifference, to dislike to even(occasional) appreciation for the value PR...
View ArticleTruth or um…
Some friends over at Dialsmith, you know the guys that do the cool scoring for Street League and show up on CNN when politicians are acting like adolescents debating, have put up an intriguing little...
View ArticleOpportunity Knocks
I’m sure you all saw the work Oreo and their social media agency 360i did with a great opportunistic tweet during the Super Bowl (and then again during the Grammies), but what lessons can that give...
View ArticleWhen big PR comes a callin’
This week Edelman announced plans to target the startup market via their Sprout program. It makes a ton of sense for large agencies to want to work with startups more, and Edelman is a quality large...
View ArticlePortland, where businesses go to grow
Last week some great news was shared about the future of The Hollenbeck Group, where we announced joining Matter Communications a Boston area Public Relations firm. Roughly a year ago I faced a big...
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